5 Things to Consider When Designing a Website 

If you have a start-up business, one of the things you can market it well to people is to create a website. Everyone is connected to the internet nowadays, and most of shopping are done online. People search the internet to find services near their location and look for other things they need. Making a website to get your business’ message across is necessary, but designing one is crucial and challenging. So, here’s an article about things to consider when designing a website and how beneficial it is to hire professionals of web development in Kansas City. 

Website  

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What is your business all about? Do you focus on blogging about vacation, foods, cosmetics, and other things? Do you offer services in SEO, web development, tree trimming, carpet cleaning and others? Your website is going to be public, and that means you have to figure out your brand. What does your company, and how are you going to deliver your services? This is a great opportunity to let people know about your company, and it’s best to mention it on the About Us page of your website.  

The Purpose of the Website 

Not all websites have the same purpose. There are companies that make their website as the e-commerce store, and there are those that fill it with blogs and articles. The purpose of the website should depend on what you would like the user to experience. Do you want to get new clients, inform the customers or drive sales for a specific service? If you determine what you would like the website to be, it would be easier to design the navigation.  

Domain 

Have you ever wondered how popular websites are always visited by readers and customers? It’s because their domain names are memorable. Even if you offer the best services, but your domain cannot be easily remembered, your website won’t always be visited by readers. The simpler the domain, the better. If you’re thinking of a domain name right now, make sure that you include your brand and company.  

If you want to get more traffic and SEO benefits on your website, purchase an older domain name. Older domains have pre-existing traffic and ranking. If you want to rank higher on search engines, you need to have pre-existing backlinks.  

NAP Signature 

If you want to show up in local search queries, you should have a unified NAP signature. NAP stands for name, address and phone. This is the company’s contact information that should be available in any page of your website. It should also be the same in the social media, directories and other websites you’re connected.   

Mobile Friendly 

Most people nowadays browse through their mobile device. You have to make sure that your website is mobile-friendly, or they are going to exit from your website and visit another. Purchase a mobile version of the website or redesign it to be more appealing for those who browse through their phones. This way, you will gain significant audience and authority 5signals in Google.  

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